T4ProBalance – if you want headaches, burns and allergies

As many of you would know, I recently (on behalf of the Free Society Institute) submitted a complaint to the Advertising Standards Authority regarding PowerBalance bracelets and their particular brand of woo. Next up should surely be the scamsters who sell T4 ProBalance bracelets, who offer you 4 “technologies” in their magic bracelet. Four whole technologies, starting at just R369! Here’s what you get:

  • Bioenergetic scalar energy
  • 1200 negative ions
  • 100% surgical silicone
  • Antitstatic [sic]

That “antitstatic” alone is surely worth the price. But if you’re still not convinced, take a look at what the “benefits of T4 Pro Balance bracelets are“:

Alongside “power”, “focus” and “recovery”, they offer “burns”, “allergies” and “fatigue”. Oh, and don’t forget that “depression” you’ve been yearning for. Their website is a bit light on independent double-blind studies (i.e. there are none), so it’s unclear whether these bracelets are a good thing to wear on balance. But I suppose we have to assume that you get enough of the good stuff to outweigh those scarier-sounding “benefits”.

Or, alternately, what this shows is that they are simply too lazy, exploitative, incompetent or stupid to worry about details like having a poorly edited website. When you have fans defending the product saying things like “mabey [sic]you should look into something called science”, it seems that it doesn’t really matter what the website says. As P.T. Barnum reminded us, “there’s a sucker born every minute”, and those who sell these magic bracelets will keep on shamelessly exploiting those suckers for as long as they are able.

By Jacques Rousseau

Jacques Rousseau teaches critical thinking and ethics at the University of Cape Town, South Africa, and is the founder and director of the Free Society Institute, a non-profit organisation promoting secular humanism and scientific reasoning.