PowerBalance and the war on woo

As submitted to The Daily Maverick

There is a pestilence of woo sweeping the land. While some versions of pseudoscience, mysticism and general quackery are fairly constant insults to our sensibilities (Rhonda Byrne, Oprah, homeopathy, and chiropractic treatment are examples), others seem to go in and out of fashion like spinning tops and yo-yo’s used to do.